A social media marketing strategy is fundamentally a summary of what exactly you plan to do and hope to achieve on social media. It acts as a guide to your actions and lets you know whether you’re succeeding or not.
In a broader sense, it is a document outlining your social media goals, the tactics you will set forth to achieve them and the metrics you will track to measure your progress. The more precise and concise your marketing strategy is, the more effective it will be. This post will walk you through a seven-step plan to create the ultimate social media marketing strategy.
- Establish your objectives
The foremost step in creating a winning marketing strategy is to establish your objectives and goals. Else you will not have any means to measure your success and ROI. Each and every one of your goals must be specific, achievable, measurable, relevant and time bound.
- Research your audience
Being aware of who needs to see your brand on social media plays a pivotal role in implementing your social media marketing strategy. That way you will be able to create content that the audience would like, comment on, and share, ultimately turning them into your customers.
- Run a competitive analysis
A competitive analysis assists you in determining your competitors in the industry and how they’re doing on social media. You can extract knowledge on what’s expected within your industry by studying your rivals. Furthermore you can focus on social media platforms that aren’t given much weight by your competitors to acquire more clients.
- Conduct a social media audit
Collect information from your social media regarding what works and what doesn’t, your engagement rate, which platforms a majority of your target audience uses and where you stand in your industry.
- Create inspiring and compelling content
Creating compelling content which raises audience engagement on social media, is the key to drawing more and more consumers to your brand.
- Keep a social media content calendar
To be on top of the game you need to organize and manage your content accurately. You should also arrange a posting schedule to maximize the impact of your posts by posting at the best times.
- Measure your metrics
By wading into the analytics provided by each social media you will be able to identify whether your strategy is working swiftly and if not, work to improve it to be on your way to success.