An impressive social media campaign is an indispensable component in one’s social media marketing plan. It is a series of well-coordinated actions intended to accomplish the strategically set goals. Social media campaigns are usually associated with launching new products or new features of your brand, festivities that would bring about revenue when capitalized on, and much more. This article will walk you through everything you need to know to shape your social media campaign skillfully in order to achieve your goals.
- Set attainable and effective goals
When it comes to running a successful social media campaign which will reward you with a good ROI, you need a marketing plan with a clear set of goals which are realistic and achievable. You need to focus on specific goals which are measurable and time bound rather than just the general goal of generating income and also ensure that they align with your brand.
- Create customer personas
A customer persona is basically a detailed document focusing on your target audience based on an in-depth research on your current or desired customers. Required details can be determined through social media analytics such as Twitter analytics, Facebook Insights etc. Customer persona is in fact a fictional model which assists you in addressing customers’ priorities over your own when carrying out a marketing campaign.
Following are some details to include in your customer persona:
- Name
- Gender
- Age
- Income
- Location
- Goals
- Pain points
- Favorite social media channels
- Interests
- Buying patterns
- Select your social media platforms
Choosing only a handful of social media channels is the wise decision when running a social media campaign. It is also a good idea to be aware of which social channels your audience uses which can be known from the customer personas. Moreover, find out where the prospective clients already spend time online, using tools like Hootsuite Insights and Google Analytics.
- Create a content Calendar & Posting Schedule
Setting up a time frame for accomplishing the set goals is an imperative which need not be mentioned even. A content calendar will allow you to seamlessly continue your tasks by outlining your content from the beginning of your campaign to the end. With a calendar in place, your team will be able to focus on what needs to be done at a particular time. With social media marketing tools you can manage your posting schedule with ease.
- Track your performance
Tracking the performance of your campaign helps you determine its success or failure. Moreover, it can provide insights to let you adjust your social media strategy even during the time the campaign is ongoing. Also by tracking your metrics and gaining a sound knowledge on what works and what doesn’t, you can make changes accordingly for your future campaigns as well.
