Creating the Ultimate Social media Marketing Strategy

A social media marketing strategy is fundamentally a summary of what exactly you plan to do and hope to achieve on social media. It acts as a…

Social media Marketing VS Social media Advertising

Though it may seem that Social media Marketing and Social media Advertising are synonymous they are indeed two different elements, with advertising being a component of marketing….

Tips for choosing the Perfect Social media Influencer for your Campaign

As the digital world keeps on expanding, influencers are springing up like mushrooms so how can you discover the ideal candidate to take up your social media…

Luxury Brands Stepping into the Influencer Marketing Industry

Today’s digitalized world has taken over literally everything from social interactions to one’s working life, and the marketing industry too is no exception. It is no secret…

Guide to a successful Social media Campaign

An impressive social media campaign is an indispensable component in one’s social media marketing plan. It is a series of well-coordinated actions intended to accomplish the strategically…

Twitch: The Hottest Game streaming platform

Twitch, the name that never fails to come up within esports spaces, has undoubtedly become a giant in the video game industry ever since it was launched…

Perks of Social Media Recruitment 

At present, social media plays a significant role in recruitment of highly skilled individuals among recruitment agencies. It has made talent acquisition across the globe in a…

5 essential social media metrics you should be tracking right now 

Say you set up all the social media networks you require to execute the well planned out social media strategy for your business, how do you determine…

Shorty awards: For the best creators on social media

The Shorty Awards also known as the “Shortys”, was introduced in 2008 and henceforth came to prominence as a prestigious international awards competition. It was set up…

Best social media marketing tools in 2022

If you aren’t making the most out of social media marketing tools in this day and age, you are most likely lagging behind the competitors in your…